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The Technical and Social History of Software Engineering

“Capers Jones has accumulated the most comprehensive data on every aspect of software engineering, and has performed the most scientific analysis on this data. Now, Capers performs yet another invaluable service to our industry, by documenting, for the first time, its long and fascinating history. Capers’ new book is a must-read for every software engineering student and information technology professional.” — From the Foreword by Tony Salvaggio, CEO and president, Computer Aid, Inc.     Software engineering is one of the world’s most exciting and important fields. Now, pioneering practitioner Capers Jones has written the definitive history of this world-changing industry. Drawing on several decades as a leading researcher and innovator, he illuminates the field’s broad sweep of progress and its many eras of invention. He assesses the immense impact of software engineering on society, and previews its even more remarkable future. Decade by decade, Jones examines trends, companies, winners, losers, new technologies, productivity/quality issues, methods, tools, languages, risks, and more. He reviews key inventions, estimates industry growth, and addresses “mysteries” such as why programming languages gain and lose popularity. Inspired by Paul Starr’s Pulitzer Prize–winning The Social Transformation of American Medicine, Jones’ new book is a tour de force—and compelling reading for everyone who wants to understand how software became what it is today.   COVERAGE INCLUDES • The human need to compute: from ancient times to the modern era • Foundations of computing: Alan Turing, Konrad Zuse, and World War II • Big business, big defense, big systems: IBM, mainframes, and COBOL • A concise history of minicomputers and microcomputers: the birth of Apple and Microsoft • The PC era: DOS, Windows, and the rise of commercial software • Innovations in writing and managing code: structured development, objects, agile, and more • The birth and explosion of the Internet and the World Wide Web • The growing challenges of legacy system maintenance and support • Emerging innovations, from wearables to intelligent agents to quantum computing • Cybercrime, cyberwarfare, and large-scale software failure  

Preis: 19.25 € | Versand*: 0 €

Social Stays

Preis: 95 € | Versand*: 0.00 €

Social Psychology

Gain a broad yet thorough understanding of Social Psychology, exploring both classic and contemporary theories, concepts and research. Social Psychology, 9th Edition by Michael Hogg and Graham Vaughan is a trusted, market-leading text that offers the most comprehensive coverage of Social Psychology in the market, and is an essential learning resource whether you are studying, teaching, or researching this fascinating subject. The current edition provides in-depth scientific coverage of social psychological theory and research, bringing classic theories to life. It places social psychology in a contemporary, real-world context, taking a unique global approach by combining the UK, European, and North American perspectives, and explores new, cutting-edge research findings, reflecting recent advances in the field. Key features: Thoroughly updated to reflect important advances in the field, including extensive discussion and reference to COVID-19, populism, global warming, and the climate crisis. New material describing the 2010s reproducibility and replication crisis in social psychology, and the Open Science Movement. A wealth of in-chapter features including research highlights sections focusing on 'Your Life', broader global issues in 'Our World', and sections on literature, film, and TV, help you gain a deeper and applied understanding of concepts and issues. The rich illustrations with photos and diagrams bring social psychology to life. Highly visual and rich in interesting examples and innovative learning features, the book's lively and engaging content encourages you to apply concepts and understand social issues from a wider perspective.

Preis: 47.07 € | Versand*: 0 €

Social Marketing

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social marketing planning cannot be reduced to a simple set of actions on a checklist; there is no single strategy for success and strategies that have proved successful with one population may not transfer to other populations. This text will explore the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. The authors provide a critical analysis of the origins of social marketing as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve.  This is followed by a review of strategic issues that must be considered in developing social marketing programmes, including persuasion resistance, message relevance and message framing.  Key themes included in the text are the impact of cultural factors on health-related behaviours, ethical issues and attitudes as a key factor underlying health-related behaviours. The authors introduce concepts, theories and strategies that will aid the development, testing and implementation of social marketing interventions. The book is suitable for both undergraduate and postgraduate students of business and marketing and those studying modules in social marketing. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Preis: 53.49 € | Versand*: 0 €

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